{gtm_body_tag}

East Africa’s Premier Beauty and Cosmetics Trade Exhibition

Beauty & Cosmetics East Africa | 15-17 September 2020 | Sarit Exhibition Centre, Nairobi, Kenya 2019 | Packaging | Processing | Printing | Plastics Beauty & Cosmetics East Africa | 15-17 September 2020 | Sarit Exhibition Centre, Nairobi, Kenya 2019 | Packaging | Processing | Printing | Plastics Beauty & Cosmetics East Africa | 15-17 September 2020 | Sarit Exhibition Centre, Nairobi, Kenya 2019 | Packaging | Processing | Printing | Plastics

East Africa’s Premier Beauty and Cosmetics Trade Exhibition

WHY EXHIBIT?

WHY EXHIBIT?

International brands are beginning to recognise the enormous potential in the Afrocentric hair care and body care markets. The demand from globally recognised brands to increase their ranges to meet the specific needs of the African consumers.

The East African market is already drawing in global players like Unilever, Procter & Gamble, Colgate Palmolive and L’Oréal who recognise the potential of this market, and brands like Revlon, PZ Cussons and Beiersdorf aren’t far behind.

To name a few industry-related

  • Godrej Consumer Products (GCP) acquired a 51% stake in Darling Group operations in Kenya and in South Africa, a market leader in hair extensions.
  • The Emami Group is making plans to expand aggressively in Africa and is already exporting into East Africa, a market already contributing 8% to their total revenue.
  • Revlon has entered the Kenyan market following its partnership with the supermarket chain, Nakumatt.
  • In 2014 MAC opened their first store in Kenya following a partnership between Joyce Kigunda and Estée Lauder.

“This growing middle class is a clientele that is getting more sophisticated in taste and need for quality products,” explained Suzie Wokabi, chief executive of SuzieBeauty. “The access to the world through the internet also helps the African woman raise her standards and expect the same from product providers.”

 

Below you'll find the product groups that will be present at the Beauty & Cosmetics East Africa Exhibition. 

Hair, Nails & Salon Supplies

Cosmetics & Skincare

Personal Care & Hygiene

Non-abrasive Beauty Procedures

Spa Products & Holistic Care

Eyebrows & Eyelashes

Finished Fragrances & Compounds

Natural & Organic

Interested in taking part in Beauty & Cosmetics East Africa 2020? Fill out the form below to receive more information now!

BOOK HERE

OUR SPONSORS & PARTNERS